What is Technical SEO and Why is it Important?

 

Technical SEO, or search engine optimization (SEO), is the practice of optimizing a website in order to improve its visibility in search engines. By optimizing a website’s on-page and off-page factors, technical SEO attempts to make the website more “friendly” to the search engines, thus driving more organic website traffic.

 

With the sheer amount of online competition, there’s no doubt that technical SEO can be a valuable tool for businesses. As the digital landscape changes, it’s essential for businesses to continually revamp and develop their SEO strategies if they want to stay ahead of the competition.

 

Technical SEO refers to a set of actions taken to optimize a website. These actions are intended to improve the discoverability and ranking of a website’s content by search engines like Google or Bing. In many ways, it’s the foundation of modern search engine optimization.

 

To understand the important of Technical SEO, it’s important to understand the various areas of SEO. Generally speaking, SEO is comprised of both technical and non-technical elements.

 

Technical SEO includes any action taken to optimize a website’s architecture and code in order to improve its indexing and ranking. It includes SEO copywriting (optimizing titles, meta descriptions, headlines, and other on-page elements); link building; XML sitemaps; robots.txt; and structured data. Technical SEO is all about ensuring that the code and structure of a website is as “search engine friendly” as possible.

 

Non-technical SEO, meanwhile, refers to the marketing aspect of SEO. This includes things such as content marketing, influencer marketing, public relations, etc. It’s about creating content that resonates with the target audience and promoting that content in a way that drives organic website traffic.

 

Technical SEO is important because it’s the basis of all SEO. If a website’s technical SEO is lacking, then it won’t be found or properly indexed by search engines—which means no rank and no organic website traffic.

 

Optimizing a website’s elements—which includes everything from its website speed, schema markup, indexation—is essential for it to be properly indexed by search engine crawlers. Technical SEO goes beyond just optimizing the content on a page; it works to optimize how the page is constructed and how easily search engines can crawl it.

 

Having a strong technical SEO strategy can lead to higher rankings in the search engine results pages. Technical SEO helps ensure that search engines index a website’s content correctly and quickly, which results in higher rankings.

 

Technical SEO can also help ensure that external websites link back to a website. Having a strong technical foundation means that websites are more likely to link to a website, as they know that it has been optimized for search engines and is likely to be one of the top search engine results.

 

Technical SEO is an essential part of any SEO strategy. Without it, websites won’t be properly indexed and crawled by search engine crawlers, and thus, won’t rank as highly as other competitors.

 

Having a strong technical foundation means that websites have a better chance of ranking on the search engine results pages (SERPs) and can even help attract more external links. Technical SEO should be an ongoing process that is constantly evolving as the digital landscape changes. By regularly improving and maintaining a website’s technical SEO, businesses can be sure that their website is as search engine friendly as possible.