From Local to Global: Networking Online to Grow Internationally

For many small business owners in New Zealand, networking has traditionally meant attending local events, joining business associations, or meeting for coffee with referral partners.

But in today’s connected world, networking doesn’t stop at the borders. Online networking opens up opportunities to grow internationally, connect with professionals worldwide, and attract clients from markets you may have never reached otherwise.

Why Online Networking Matters for Small Business

Networking has always been about building trust and relationships. Online networking extends those principles into a global setting. With the right platforms and approach, you can:

• Connect with industry peers in other countries.
• Access new markets and international clients.
• Collaborate with partners you’d never meet locally.
• Stay ahead of trends by learning from global perspectives.

For small businesses, this means you no longer need a big travel budget to “go global.” A laptop and an internet connection are enough to start building international relationships.

How to Start Networking Online

Here are some practical ways small business owners can expand their networks beyond their local community:

• Join online forums and groups: Industry-specific groups on LinkedIn or Facebook can connect you with people facing the same challenges worldwide.
• Attend virtual conferences and webinars: Many major events are now online, offering access to international experts and attendees.
• Leverage social media: LinkedIn is mighty for professional networking. Posting content, commenting on others’ posts, and joining discussions builds credibility across borders.
• Engage with industry communities: Platforms like Slack groups or niche networks (e.g., for consultants, marketers, or tech businesses) help you find your global peers.

My Experience with Online Networking

As a member of BNI Breaking Boundaries, an online BNI chapter in New Zealand, I’ve seen first-hand how powerful online networking can be. Our chapter brings together small business owners from across the country, all meeting virtually each week. This removes geographical limitations, making it easier for people in regional areas to network effectively.

In addition to my chapter, I regularly attend online BNI meetings in other countries. These sessions enable me to connect with business owners across various markets, share referral opportunities, and foster international relationships. In November 2025, I’ll also be attending the BNI Global Convention in Sydney, which will bring together members from all over the world. These events highlight how networking has evolved—combining local roots with international reach.

Keys to Success in Online Networking

• Be professional: Treat online networking as seriously as face-to-face meetings. Arrive on time, dress appropriately, and keep your camera on whenever possible.
• Follow up quickly: After connecting online, send a short follow-up message to keep the relationship alive.
• Offer value: Share resources, introductions, or advice without expecting immediate returns. Reciprocity is the backbone of networking.
• Stay consistent: Attend regularly. Just like local networking, trust develops over time, not after a single meeting.

Case Example: Expanding Beyond Borders

A small marketing consultant in New Zealand joined an international LinkedIn group for consultants. By contributing insights and answering questions, she built credibility.

Within six months, she landed her first overseas client—someone she had never met in person. The connection came purely through online networking. This is the power of showing up consistently and adding value.

How I Can Help

For small business owners who feel stuck in their local market, I help create effective strategies for utilising online networking. From optimising LinkedIn profiles to preparing for international BNI meetings, I provide the tools and confidence to connect beyond New Zealand.

If you’re curious about how to expand globally, I’d be glad to share what has worked for me and my clients.

Conclusion

Online networking is no longer optional—it’s an essential part of growing a modern small business. By joining virtual groups, attending global events, and engaging on platforms like LinkedIn, you can transform local connections into international opportunities.

As I’ve found through BNI Breaking Boundaries and global networking events, the world is closer than you think. With consistency and a willingness to connect, your next big opportunity could be just one online meeting away.