SEO

Clear, actionable advice on search engine optimisation for small businesses. Topics include on-page SEO, local search, keyword strategies, analytics, and common mistakes to avoid.

common SEO mistakes: A middle-aged New Zealand woman of Polynesian descent sits at a tidy desk with a laptop showing a website analytics dashboard with low results. She looks concerned but focused, with a coffee cup and notepad on the desk, symbolising problem-solving and the potential for SEO-driven growth.

Why Your Website Isn’t Ranking (Common SEO Mistakes to Avoid)

Struggling to rank on Google? Avoid these common SEO mistakes that hold small business websites back and learn the fixes that actually work.

Google analytics SEO: A male Pacifica New Zealand small business owner reviews a Google Analytics 4 dashboard on his laptop in a home office. The screen displays charts and graphs for traffic and engagement. A notepad and coffee cup sit on the desk, symbolising simple SEO insights being tracked.

Understanding Google Analytics: 5 Metrics That Matter for SEO

How to use Google Analytics 4 for SEO. These 5 key metrics show how your website is performing and where to improve visibility.

quick SEO wins: A New Zealand small business owner sits at a desk with a laptop showing Google Analytics. A checklist titled “Quick SEO Wins” and a coffee cup are on the desk, symbolising easy SEO improvements being completed step by step.

10 Quick SEO Wins for Your Website (That You Can Do Today)

Boost website visibility fast with these 10 quick SEO wins. Simple steps: optimise meta descriptions, compress images & claim local listings.

A mature New Zealand small business owner with silver hair works at a laptop in a bright home office. The laptop screen shows Google search results with a local business listing. A coffee cup and notepad are on the desk, and a pohutukawa print hangs on the wall, symbolising SEO for NZ small businesses.

SEO Basics for NZ Businesses: How to Get Found on Google

Simple guide to SEO for NZ small businesses. How Google ranking works. 7 steps to boost your visibility, keywords to Google Business Profile.

Driving Increased Website Traffic: 10 Essential Tips

With the right strategy and implementation of these 10 tips, businesses can quickly boost their website visibility and website traffic.

Understanding Keywords

Understanding keywords and how to use them effectively is an essential part of achieving successful SEO (Search Engine Optimisation).

Optimising Your Content for Search Engines

Optimising your content for search engines, so that your website rises to the top of search engine rankings.

What is Technical SEO and Why is it Important?

By optimizing a website’s on-page and off-page factors, technical SEO attempts to make the website more “friendly” to the search engines.

10 Modern SEO Tactics and Strategies

SEO tactics and strategies, from optimizing web content to building high-quality backlinks, to take online visibility to the next level

Get Started With SEO: A Guide for Beginners

This guide will provide you with the information you need to get started with SEO and how to apply it to your website or blog.