10 Quick SEO Wins for Your Website (That You Can Do Today)

Search engine optimisation (SEO) can feel overwhelming, but it doesn’t need to be. You don’t always need deep technical skills or a large budget to make improvements that have a real impact.

For small business owners, a few quick SEO wins can help your website become more visible on Google and attract more customers—starting today. Here are ten simple actions you can take right now.

1. Write Unique Meta Descriptions

Meta descriptions are the snippets that appear under your page title in Google. Writing unique, compelling descriptions for each page helps users decide to click on your site. Aim for 140–160 characters and include your main keyword naturally.

2. Optimise Your Page Titles

Each page should have a unique, descriptive title that tells Google and users what the page is about. For example, “Christchurch Plumber – 24/7 Emergency Services” is more effective than “Home.” Place your keyword toward the beginning of the title.

3. Compress and Resize Images

Large images slow down your site, and Google penalises slow websites. Tools like TinyPNG or Squoosh can reduce file sizes without sacrificing quality. Aim for images under 200KB where possible and use descriptive file names and alt text.

4. Add Alt Text to Images

Alt text not only makes your site more accessible but also helps Google understand your images. Instead of “IMG_1234,” use “small-business-owner-at-desk” or “timaru-dog-grooming-salon.” Describe the image and include relevant keywords where natural.

5. Claim Your Google Business Profile

If you haven’t already, claim and verify your Google Business Profile. Fill it out with accurate contact details, opening hours, photos, and regular updates. Encourage happy customers to leave reviews—this boosts your local SEO significantly.

6. Add Internal Links

Internal links help Google understand your website structure and keep visitors exploring longer. Link from one blog post to another related one, or from your services page to a relevant case study. Each link is a signal that your site is well-organised and relevant.

7. Fix Broken Links

Broken links frustrate users and hurt your SEO. Use a free tool like Broken Link Checker or Screaming Frog SEO Spider to identify and repair them. Replace or redirect any dead links to improve user experience and site authority.

8. Use HTTPS (SSL Certificate)

If your site doesn’t have the padlock symbol in the browser bar, you need an SSL certificate. This secures your site and is a confirmed ranking factor. Most web hosts provide free SSL certificates—activate it through your hosting dashboard.

9. Improve Your Mobile Experience

Most searches happen on mobile devices.  Check that buttons are easy to click, text is readable without zooming, and pages load quickly. Small tweaks can improve both SEO and customer experience.

10. Submit Your Site to Google Search Console

Google Search Console is a free tool that helps you monitor how your site appears in search. You can submit your sitemap, view which keywords drive traffic to your site, and receive alerts about errors. It only takes a few minutes to set up, but it’s invaluable for tracking progress.

Why Quick Wins Matter

SEO is a long game, but small actions compound over time. By tackling these ten quick wins, you can give your site an immediate boost while laying the groundwork for deeper optimisation later. Think of it like spring cleaning for your website—tidy up the basics, and you’ll already be ahead of many competitors.

How I Can Help

If you’d rather not go it alone, I can help identify the highest-priority SEO improvements for your business. Whether it’s optimising your Google Business Profile, speeding up your site, or building a content plan, I provide practical, affordable solutions tailored to small businesses in New Zealand (and beyond).

Conclusion

Improving your website’s visibility doesn’t have to mean hiring an agency or learning complex coding. With these 10 quick SEO wins, you can start today—making your site faster, more transparent, and easier for Google (and your customers) to love. Small steps lead to big results when done consistently.